Carpology

Shimano Normark UK can announce that Steve Cole is to leave his position as Marketing Manager from Dec 31st, 2011.

After almost two years working for Dynamite Baits and more recently Shimano Normark UK (following the joint venture between Shimano and Dynamite Baits from September 5, 2011), Steve has decided to accept a job offer from outside of the angling industry. He will start his new position as Brand Editor at Warners Group Publications on January 4th, 2012.

“I would like to firstly take this opportunity to thank everyone at Dynamite Baits and Shimano Normark UK for their help and support during my two years at the companies. I know of the company’s plans to grow Shimano Normark UK and the various leading brands within the organisation and have no doubt of the huge success the company will enjoy!

“My decision to leave Shimano Normark UK came following a dream job offer that I simply could not turn down. My two great passions in work are publishing and marketing so the opportunity to accept a position that combined both roles was simply too good to refuse,” explained Steve.

Steve’s new role will be working above the editor to interlink the various forms of media available to magazine brands: the printed magazine, website, Apps, shows and TV to ultimately grow the media audience and increase profitability.

Pete Chandler, Sales and Marketing Director at Shimano Normark UK, had this to say about Steve’s departure: “I know I am speaking on behalf of everyone at Shimano Normark UK when I wish Steve all the very best in his new role and thank him for his hard work during his time with the company.

“During his time Steve has been instrumental in our launch of Rapala and Sufix, taking on the marketing of Shimano and ACE, as well as travelling around the world (from Russia, throughout mainland Europe and over to the USA) to train-up new Dynamite Baits wholesalers!
“Ultimately, the lure of the publishing industry and working so close to his home and family was too great and we wish him the very best in his future career,” said Pete.
An announcement on Steve’s replacement will follow.