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Adam Penning joins JRC!

JRC is very pleased to announce the inclusion of top UK pro Adam Penning into their team of anglers

Adam Penning has worked in the angling industry since 1996 and has headed up product development of several leading tackle companies. In addition to this, he has been a keen writer in the angling media since 1999 and appeared in a lot of filmed media which has been shown widely on Sky Sports through to the Discovery Channel. He has also written several books. 

Adam has fished a huge range of different waters, varying from rivers through to massive gravel pits and everything in between. His biggest angling passion is watching his quarry up close and trying to tempt them with a stalking or floater fishing approach – to him there is little else more exciting. 

When asked about why he joined our team, Adam said: “I’m very positive and excited about this new alignment. The opportunity to work with prestige and heritage brands with such long and successful track records was one that I grabbed with both hands and I am relishing the prospect of working with such a great team of people” 

Dave McCartney (JRC European Marketing Manager) said about the appointment: “Adam has been a long term target of ours. His values and personality match closely with those of our brands. He is logical in his thought process which delivers results. At JRC we do the same… strive for solutions to every day problems. Adam is going to deliver the JRC message to a wider audience, and to help with new product innovation. We see Adam as key to the future success of our carp brands” 

Adam will also represent Greys carp rods, Penn carp reels, and Berkley carp line. 

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